Now, Here’s Some Savvy Consumer Advocacy

A group of folks have started a campaign to get Netflix to add audio description to more of its streaming videos. What’s so savvy?

1. They recognize that the studios that create the videos have a role to play, not just Netflix — the accessibility value chain.
2. They provide clear, simple steps for visitors to take, letting them join the campaign easily.
3. They use the tools others have built (such as a list of studio contacts), including Netflix’s own accessibility feedback form.
4. No haranguing.